This Privacy Policy describes how Helplink AI (“we,” “our,” or “us”) collects, uses, and protects information when you visit and interact with our website, https://helplinkai.co.za/ (the “Site”). This Site primarily serves as an informational and marketing platform for the Helplink business transformation program.

For detailed information regarding the collection and processing of personal and business data submitted during the application process for the Helplink Micro Business Support Programme, please refer to the Privacy Policy available on our main program application site: https://help-link.co.za/.

1. Information We Collect on helplinkai.co.za

When you visit or interact with this Site, we may collect certain information:

• Information You Provide Directly:

  • Contact Form Submissions: When you use the “Contact me” form, we collect information you enter, such as your name, email address, phone number, and your selection indicating if you are a “Funder or Beneficiary.” This information is used to respond to your inquiries and direct you to the appropriate team member.
  • Testimonials/Reviews: If you provide a review or testimonial that is published on the Site, we collect the content of your review and any associated information you choose to share (e.g., your name, business name).
    
    

• Information Collected Automatically (via Cookies and Tracking Technologies):

  • Usage Data: We may collect non-personally identifiable information about how you interact with our Site, such as the pages you visit, the time spent on pages, your clicks, and referral sources. This helps us understand user behavior and improve our Site.
  • Device and Browser Information: We collect information about the device and browser you use to access the Site, including your IP address, browser type, operating system, and unique device identifiers.
  • Cookies: Like many websites, we use “cookies” (small data files placed on your device) to enhance your Browse experience, analyze site traffic, and potentially for marketing purposes. You can control cookie settings through your browser.
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2. How We Use the Information Collected on helplinkai.co.za

We use the information collected on this Site for the following purposes:

• To Respond to Inquiries: To communicate with you based on your contact form submissions.
• To Improve the Site: To analyze usage patterns and improve the content, functionality, and user experience of https://helplinkai.co.za.
• For Marketing and Analytics: To understand the effectiveness of our marketing efforts and to inform our advertising strategies.
• To Showcase Impact: To display testimonials and reviews (with your consent) to demonstrate the success of the Helplink program.

3. Data Processing and AI Technologies

This Site (helplinkai.co.za) is a marketing front for an “AI-Powered Growth” platform. While direct, in-depth data processing for AI-driven learning or assessments primarily occurs on https://helplinkai.co.za, be aware that:

• Data Aggregation: We may use aggregated, anonymized data from user interactions across our platforms (including helplinkai.co.za and help-link.co.za) to understand broad trends related to micro-business engagement and formalization.
• AI for Internal Analytics: Our internal AI systems may analyze general website traffic patterns on helplinkai.co.za to optimize content delivery and user journeys, but this typically does not involve individual personal data for AI-driven personalized learning on this specific domain.

4. Sharing Your Information

We do not sell, trade, or rent your personal identification information collected on helplinkai.co.za to others. We may share information with:

• Service Providers: Trusted third-party service providers who assist us in operating our website, conducting our business, or serving you (e.g., website hosting, analytics providers, email service providers). These parties are obligated to keep your information confidential.
• Legal Compliance: We may disclose your information when required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Affiliates and Related Entities: Due to the interconnected nature of Helplink AI and Helplink, information may be shared between these entities to ensure seamless service delivery and communication.

5. Third-Party Websites

This Site contains links to https://helplinkai.co.za and may contain links to other third-party websites. We are not responsible for the privacy practices or the content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

6. Data Retention

We retain information collected on helplinkai.co.za only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Contact form submissions are retained for a reasonable period to process your request.

7. Your Choices and Rights

• Cookies: You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. Note that some parts of the Site may not function properly if you do so.
• Access and Correction: For personal data submitted directly through this Site’s contact forms, you may contact us to inquire about, access, or request corrections to your information.
• Opt-out: If you receive marketing communications from us, you can opt-out by following the unsubscribe instructions provided in those communications.

8. Changes to This Privacy Policy

Helplink AI has the discretion to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

9. Contacting Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at:

General Enquiries: info@help-link.co.za Beneficiaries, Mentors, Stakeholders: kim@help-link.co.za Funders and Investors: adelaide@help-link.co.za

Phone: +27 656 984 335 Address: Linbro Business Park, Johannesburg, South Africa